by Arema Connect | May 23, 2014 | Blog, Ireland / UK
The qualitative vs quantitative market research dilemma has been part of research for decades. Which one is better? Which one should be used? The choice can be summarised in the concept of numbers vs words. Numbers vs. Words Market research is divided into two...
by Arema Connect | Mar 31, 2014 | Blog, Ireland / UK
Market Research is defined as the action or activity of gathering information about consumers’ needs and preferences. There are various different types of market research according to the channels used to collect the information. The channels utilised to...
