The market research qualitative vs quantitative dilemma has been part of researchers for decades. Which one is better? Which one to use? All discussion can be just summarised in the concept of numbers vs. words. Numbers versus Words Market research is divided into two...
Market Research is defined as the action or activity of gathering information about consumers’ needs and preferences. There are different type of market research according to the channels used to collect the information. The channels for collecting the...
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