by Katie Murphy | May 29, 2018 | Blog, Retail, USA
The omni-channel vs. the multi-channel The difference between an omni-channel and multi-channel approach often gets people confused. Before we dive into how to achieve an omni-channel approach in the retail sector, we best make this clear. Many retailers use a...
by Arema Connect | Oct 20, 2014 | Blog, Christmas, Ireland / UK
Let’s face it, even in October retailers have one eye on Christmas, despite the Halloween buzz. Experts agree that Christmas is starting earlier and earlier every year. “As recently as 2009, we didn’t even launch our Black Friday site until early November. In 2013,...
by Arema Connect | Oct 4, 2013 | Blog, Ireland / UK
“Omni-channel” – is this phrase “the next big trend”? Where has this new trend “Omni” come from and why are we being confronted with these new concepts and challenges. We thought multi and Omni meant the same thing. Is there really a difference? Single-channel...
