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Why Ecommerce Customer Support is so Important

Why Ecommerce Customer Support is so Important

When was the last time you purchased a product or service online? A minute ago? An hour ago? Yesterday? Not too long ago, I am sure. This alone will highlight to you how crucial it is to have an ecommerce presence to optimise your offerings and broaden your brand....
The benefits of a top-class Customer Experience (CX)

The benefits of a top-class Customer Experience (CX)

In a recent blog, we spoke about our top tips to improve your brand’s Customer Experience (CX), now we are going to examine the benefits of a top-class Customer Experience. Top-class CXs are planned, reviewed and continuously improved. Brands who place an emphasis on...
Customer Experience (CX) 101

Customer Experience (CX) 101

Forrester defines Customer Experience (CX) as‘ How customers perceive their interactions with your company.’ Traditionally CX was greatly defined by in-store interactions when buying goods and services. Some might say these were much simpler times, personalisation was...