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The benefits of a top-class Customer Experience (CX)

The benefits of a top-class Customer Experience (CX)

In a recent blog, we spoke about our top tips to improve your brand’s Customer Experience (CX), now we are going to examine the benefits of a top-class Customer Experience. Top-class CXs are planned, reviewed and continuously improved. Brands who place an emphasis on...
Customer Experience (CX) 101

Customer Experience (CX) 101

Forrester defines Customer Experience (CX) as‘ How customers perceive their interactions with your company.’ Traditionally CX was greatly defined by in-store interactions when buying goods and services. Some might say these were much simpler times, personalisation was...