Let them hear your voice…
One Friday a few months ago… at 6pm we received a call from one of our clients. Due unforeseen circumstances, they needed to communicate to 1200 a timetable change for a Saturday event (the event was in less than 24 hours!).
Obviously, it would be really difficult to call 1200 persons in that time-frame and it would involve staff staying back to make the calls on Friday night and coming in again on Saturday.
Hence, the best solution was send out a personalised voice message to all 1,200 customers advising them of the changes with a contact phone number in case anyone needed extra information.
Our client saved over 90% on what it would have cost to ring all 1200 in-house. The main advantage was uniformity of message, as the client had recorded the message themselves; they were able to control the reaction as all 1200 clients received the exact same message without deviation. The audit trail is invaluable for them as they knew who received the message and had proof that they tried to contact everyone with the changes.