The eCommerce world is continuously changing by coming up with new ways to make the online shopping experience as seamless as possible. The use of new technologies and trends allows customers to complete transactions almost instantly. With the busy Quarter 4 period just around the corner, we wanted to share some of the motives that are continuing to drive eCommerce Sales.
Motives driving eCommerce Sales
- Buy now pay later (BNPL) Options – More and more brands are opting to offer shoppers a buy now pay later option. Klarna and Afterplay work with many different brands to provide BNPL options to customers. Of course, this trend prompts shoppers to buy instantly rather than waiting for payday or a chance to raid their savings account. This payment solution also allows consumers to try before they buy while not feeling as ‘guilty’ about the purchase. Some online retailers rocking this trend include H&M, DFS & ASOS. However, some eCommerce trailblazers such as Amazon are still not following this trend.
- Influencer opinions – According to Hubspot, 30% of consumers now report influencer recommendations are one of the most important factors in their purchasing decisions, compared to 27% for recommendations from friends or family. Sponsored Content and Product Placements. Influencer Marketing takes many forms including – Giveaways, Reviews and Unboxing Posts, Brands are continuing to partner with influencers to increase both sales and brand awareness for their products. These paid partnerships are enabling brands to appropriately place their products in front of their chosen target audiences to buy.
- Social Media influenced shopping – More and more shoppers are being guided to view and purchase products and services through social media platforms. Forrester reported that 38% of shoppers in the United States are buying through a Social Media Platform every month. Tik Tok is skyrocketing the sales of several products stemming from the much-loved product reviews. In fact, TikTok is amplifying the make-up market, so much so that it’s now being referred to as BeautyTok. Reports show that products have gotten over 1 million views in less than a week of being introduced.
Like everything else in the digital world, the online shopping realm is continuously coming up with new ways to drive sales. At Arema Connect we support our client’s in delivering a multitude of eCommerce support functions including Product Information Lines, Logistical Queries and Product Troubleshooting. If you are interested in finding out more about our eCommerce service offering chat with us today – info@aremaconnect.com.
