Why preparing for the holidays can often be an online
retailers biggest headache – and how to make sure
you’re on the front foot for the busiest time of the year.
The holiday period will soon be upon us, and with it, a flurry of gift buying. More and more people are looking to online retailers for their festive shopping, and with the ever-increasing popularity of Black Friday and Cyber Monday, the “Q4” shopping period is becoming longer.
With this comes increasingly complex challenges for retailers, as businesses become more dependent on a wider range of partners to get purchases to consumers in time for very fixed and emotive deadlines. During this period, getting your customer service right is more critical than ever, as nothing damages a retail brand more than failing to deliver on your promise.
Download our paper where we will discuss some of the challenges facing online businesses during this most critical period and how retailers can ensure that their businesses are set up to succeed throughout the ‘most wonderful time of the year’.