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Customer satisfaction can be an extremely useful tool for lead generation. Referrals are key contributing factors that aid in the success of all companies. A recommendation from a satisfied client is worth more than a thousand ads on tv, radio or print media. In the last few years, social media platforms have become central channels that broadcast positive and negative influencers.

Customer Satisfaction and Social Media

Social Media Channels such as Facebook, Twitter, Linkedin, Pinterest and Instagram are free of charge. Anyone can create a profile with relative ease and it only takes seconds to contact old and new friends. The average Facebook user has 190 contacts. Therefore, one bad experience published on Facebook could potentially be detrimental to your business.

Conversely, a good experience shared with friends on Facebook will increase sales for your company as the recommendation is coming from a trusted source.

Satisfied customers have the ability to become your best salespeople. Discover how to have satisfied customers by incorporating customer support as part of your sales process.

 

How to Improve sales by delivering the best in class customer service plan? – Download the Whitepaper

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