Defining Deal-of-the-day campaigns – what? Deal-of-the-day, daily deal, flash sales, one deal a day promotions type are part of e-commerce business models in which a website offers a single product for sale for a specific period of time. These promotional campaigns are not a new concept. They require a well-planned process that involves marketing, distribution and customer support teams. In the
Arema Connect were recently awarded a Customer Information 24 by 7 Service to support a new Marketing Campaign by telephone and e-mail. Our client is selling its products in Ireland and North of Ireland through an extensive retail network. Each buyer receives a promotional code on the products’ packaging that allows them to enter in a fantastic competition.