Tag Archives: database management

7 Steps to Manage your annual Database Cleaning Exercise

Silvia Planella/ January 5, 2015

Be ready for the Reform of data protection legislation ECJ’s ruling on the ‘right to be forgotten’ On 13 May 2014, the Court of Justice of the European Union issued a landmark ruling on the ‘right to be forgotten’, in relation to online search engines. This opens the data protection debate and companies are highly encouraged to actively manage their database

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The Outbound Call Centre in not only Sales: Market Research and Database Management

Silvia Planella/ December 10, 2014

One can clearly associate a call centre with inbound services (aka customer service) but there are many outbound features to consider also. Outbound marketing and database management campaigns can be easily achieved over a short period of time for a wide variety of sectors. The advantage of using a BPO company such as a call centre is that they are

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Database Management : Benefits from a Marketing Perspective

Call Management/ September 22, 2014

Customer data becomes inaccurate at an alarming rate. Failure to maintain your databases will result in most of it becoming unusable within a few years. You squander so much time by having inaccurate information because a simple phone call to a prospect that should take a couple of minutes can turn into the tedious process of data mining and trial and

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