Tag Archives: data protection

GDPR Crios Group Workshop

Evan Daly/ January 31, 2018

The Crios Group held a General Data Protection Regulation Workshop was held last Wednesday 30th January in Enterprise Ireland Regional Office. Arema Connect representatives attended the Conference organised in conjunction with Crios Group members. Events attendees included Nuala Keogh (Financial Director), Silvia Planella (Marketing Director), Blessing Kumi and Melanie O’Driscoll (CIT interns). In this blog, we describe the event and summarise

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7 Steps to Manage your annual Database Cleaning Exercise

Silvia Planella/ January 5, 2015

Be ready for the Reform of data protection legislation ECJ’s ruling on the ‘right to be forgotten’ On 13 May 2014, the Court of Justice of the European Union issued a landmark ruling on the ‘right to be forgotten’, in relation to online search engines. This opens the data protection debate and companies are highly encouraged to actively manage their database

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Database Management : Benefits from a Marketing Perspective

Call Management/ September 22, 2014

Customer data becomes inaccurate at an alarming rate. Failure to maintain your databases will result in most of it becoming unusable within a few years. You squander so much time by having inaccurate information because a simple phone call to a prospect that should take a couple of minutes can turn into the tedious process of data mining and trial and

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Customer Service is the new Market Research

Silvia Planella/ August 20, 2014

Contact centre customer service agents are on the front line of marketing. By answering questions and logging customer queries agents are unintentionally creating a very valuable database of information. When you really think about it, customer service and market research dovetail perfectly together.

Data Protection and Call Centres

Call Management/ May 13, 2014

Why does data protection exist? The fundamental role of data protection is to protect individuals from harmful disclosure of personal information and to limit its uses included being passed on without knowledge or consent. The Data Protection Act safe guards the privacy rights of individuals.   The Data protection Principles are to: Obtain and process information fairly Keep Data only

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