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Market Research Qualitative Vs Quantitative

Silvia Planella/ May 23, 2014

Numbers versus Words Market research is divided into two main methodological groups: Qualitative Market Research and Quantitative Market Research. Both methodologies yield different types of data. A needs analysis will dictate which methodology to use, but most market research campaigns would combine a mixture of both. For example, Qualitative Market Research will identify your customer’s needs but Quantitative Market Research

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