“60% Internet users who will opt for mobile customer service applications as their first option, by 2015.” Source: Gartner, Predicts 2014: Customer Support and the Engaged Enterprise. Every day million of business are developing apps to support their customers, help them to buy product easier and increase their brand awareness. Are you planning to develop an app
Market Research is defined as the action or activity of gathering information about consumers’ needs and preferences. On the other hand, Contact Centres gather information about consumers’ needs and preferences all the time. Business that align their contact centre team with their market research requirements can collect valuable data on an on-going basis.