An insight into the buyer journey: How to increase sales this Holidays?

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An insight into the buyer’s journey:

How to increase sales this Holiday Season?

Customers are rationalising and validating their purchase decisions through web searches on your company, your products and after sales support service levels. It is the primary location for research, looking at reviews, comparing prices or store location finders.

As a retailer you must take advantage of this by having a website that is user friendly, easy to navigate and has well-advertised incentives for the customer.

After Sales Support is vital to delivering the customer buying experience. After sales support is where ‘customer loyalty’ is created. The following communication channels can assist you in deliverance, live chat support, email handling, telephone support and social media management . In this whitepaper all these channels will be explained and explored as effective customer communication channels.

Christmas Retail whitepaper