Silvia Planella Conrado
Marketing Coordinator/ Sales Developer
Silvia joined Arema Connect in 2010 as Sales Developer and Marketing Coordinator. Silvia is responsible for Arema’s image on the internet, including our corporate website, social media presence, search engine optimization (SEO) and Google Adwords campaigns. Silvia also manages new sales prospects and new business Tenders, and all internal company communications. She leads our Market Research Department.
Prior to joining Arema’s parent company, Silvia was a market researcher for Sony Computer and carried out promotional work for HP, Sony Computer and Activision. She also gained experience working in Public Relations for Piriherbsan, OMC and Imago.
Silvia graduated from the University of Barcelona with an Honours bachelor degree in Public Relations & Advertisement (2008), Market Research (2009) and Audio-visual Communication (2008). She graduated in 2013 with a Masters degree in e-Business at University College Cork.
In 2015 graduated for her “Higher Diploma in Data Science and Analytics” at Cork Institute of Technology. Additionally, Silvia is involved in the academic community. She was the lecturer of Digital Marketing at Mallow College of Further Education (evening course) for three years and worked as Research Support Officer in the University College Cork for the S-HELP project. Currently, she is working in her PhD (research topics are decision making, social media and emergency management) and she collaborates with the Athena SWAN (Scientific Women’s Academic Network) Charter in UCC.