Our People

Pat Keogh Arema Connect managing director

Pat Keogh, Managing Director

Interesting facts

  • Pat established Arema Connect’s parent company Key Answering Systems Group in 2001
  • He has grown the group into a multi-million pound business with strong operations in both the UK and Ireland
  • Pat worked with Imagine Telecoms, Diageo, Showerings and James Adams Vintners.
  • Pat holds honours Bachelor’s Degree in Commerce from University College Cork (1992), specializing in Marketing and Management, and a Diploma in International Selling from Dublin Institute of Technology (2011)

What’s in for you?

As Managing Director, Pat is responsible for the strategic direction of Arema Connect. But he also gets directly involved in the day-to-day running of the business, working with staff and visiting customers across the UK to ensure we never lose sight of our focus on customer care.
Pat believes that the corporate culture of Arema Connect and our values are vital to our ongoing success.
He plays a key role in ensuring those values and the company ethos are communicated to all staff members, the management team and our contact centre agents.

A word from Pat:

Thank you for visiting our website and I hope you find a solution to your outsourcing requirements.
There are multiple reasons to consider us over other Outsourcing Solutions Providers. Arema Connect is predominantly a people organisation, our staff are our most valuable asset. We have always focused on delivering a quality-based service to all our clients. We like to develop partnerships with our clients and find tailor made solutions to their Customer Relationship Management needs. So, why not chose us as your outsourcing partner and let your company reap the benefits of our experience and dedication…

Read Pat’s blogs here


Financial Director- Nuala Meaney

Nuala Keogh, Financial Director

Interesting facts

  • Nuala is a co-founder of Arema Connect
  • She has occupied the position of Financial Director since the formation of Arema’s parent company, Key Answering Systems Group, in 2001.
  • Nuala previously held senior roles in the public sector and worked for more than 10 years as a management accountant in the private sector.

What’s in for you?

Nuala provides financial support to the decision making process at Arema and has responsibility for forecasting and developing our annual business plans. Her primary role is to monitor and manage our costs and to support the pricing function. This balance is achieved by understanding the key drivers of the business and ensuring that cost control and business performance management are a top priority for the executive team.

A word from Nuala:

Read Nuala’s blogs here


Sean Hickey Operations Manager / HR Manager

Sean Hickey, Operations Manager

Interesting facts

  • Sean joined Arema Connect’s parent company Key Answering Systems Group in June 2010 as Operations Manager.
  • Prior to joining Arema Sean worked with a leading contact management provider as Sales Team Leader and prior to that he was Recruitment Liaison Officer with Amazon.
  • Prior to Amazon he managed Waterford Crystal’s Mail Order Call Centre for 13 years dealing with inbound Customer Service and Sales.
  • Sean was also involved in the creation of an industry-wide “Skillnets” training program for Call Centre Agents.

What’s in for you?

Sean was responsible for obtaining ISO 9001 Certification for the company and ensures that all key business processes remain compliant with the standard. He is also responsible for our HR functions, from hiring new staff to carrying out agent performance reviews.

A word from Sean:

Sean’s Blogs here.: Market Research and more

Read Sean’s blogs here


Silvia Planella Conrado Marketing Cordinator/ Sales Developer

Silvia Planella Conrado, Marketing Director

Interesting facts

  • Silvia joined Arema Connect in 2010 as Sales Developer and Marketing Director.
  • Prior to joining Arema’s parent company, Silvia worked for Sony Computer, HP, Activision, Piriherbsan, OMC and Imago (2006-2010).
  • Additionally, Silvia worked as lecturer of ‘Digital Marketing’ at Mallow College of Further Education (2014-2015) and collaborated as Research Support Officer in the University College Cork for the S-HELP project.
  • Silvia graduated from the University of Barcelona with Honours Bachelor degree in Public Relations & Advertisement (2008), Multimedia Communication (2008), and Market Research (2009).
  • She has a “Masters degree in e-Business” by University College Cork (2013) and a “Higher Diploma in Data Science and Analytics” by Cork Institute of Technology (2015).
  • She is a PhD candidate in Business Information Systems (UCC). Her research area is Social Media and Emergency Management.

What’s in for you?

Silvia is responsible for Arema’s image on the internet, including our corporate website, social media presence, search engine optimization (SEO) and Google Adwords campaigns. Silvia also manages new sales prospects and new business Tenders, and all internal company communications. She leads our Market Research Department.

She is the right person to talk about promotional campaigns support, database management, market research and in-depth data analysis.

A word from Silvia:


Sarah Foley Arema Connect Training Manager

Sarah Foley, Training Manager

Interesting facts

  • Sarah joined Call Management in 2009 as Contact/Call Centre agent
  • She was promoted in February 2010 to Training Manager.
  • Since 2005, Sarah has worked as a Customer Care Representative in different organisations.
  • Sarah has over 10 years experience working in a multi-channel environment.

What’s in for you?

Sarah plays a vital role within Arema Connect. She is responsible for training all agents in Arema Connect procedures and support Key Account Manager on contractual updates. She ensures that our team adheres to relevant contract policies and procedures. She liaises with Customers on contract KPI’s, quality control, queries and requests for information. Sarah audits call logs for quality purposes and provides senior management with regular progress updates.

A word from Sarah:


Arema Connect Agents

Arema Connect believe that our biggest asset is our employees. Providing a comfortable working environment, and valuing their contribution contributes hugely to our success. It is our firm belief that content staff will deliver results and make that extra effort to add value for our clients.
Arema Connect Team were thrilled to be awarded the Excellence Through People Accreditation (ETP) in March 2013. The Excellence Through People Accreditation is Ireland’s National Standard for Human Resource Development. It provides a structured framework for employers wishing to improve the quality of their training and is available to all types of organisations, regardless of size or sector

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