How Education Sector Businesses use Customer Service to Boost Sales

Silvia Planella/ June 13, 2017/ blog

Leaving Cert Marks the end for Students but the beginning for Businesses

Back to school campaign customer support

Arema Connect would like to wish all the Junior Cert and Leaving Cert students across the country the very best for the upcoming exams. Pass your exams and close the books for the summer!

If you are stressed out, check out this helpful article by the Independent on effectively dealing with stress during these hectic times.

And if you are looking for a summer job, send us your CV!

Business Owners learn how can you use Customer Service to Boost Sales here:

Minister for Education and Skills, Richard Bruton TD rightly acknowledged the education-professionals behind the year’s worth of preparation:

It is very important that we recognise the important role of teachers and principals in helping their students prepare for state exams. …Teachers perform a vital role in educating our children and make such an important contribution to the life of our state.”

The educational year for students is a familiar one. It is a cycle of enrolling, learning, studying, graduating and performing at exam time. On the other hand for businesses in the educational sector the most important time of the year is the beginning, August and September. The educational sector is a very large and profitable business sector and there are a lot of “behind the scenes” aspects to it, the books, uniforms, IT software, new courses, new enrolees etc. Therefore customer service is a vitally important part of the process. Anytime a product or service is provided a business must expect customer queries and in the education sector these customer service requirements spike dramatically in late summer.

Increase Customer Service Provisions for Peak Periods

If you are a supplier of back to school supplies then this is your time of year to prepare for the 2017/18 academic year. How can we improve on last year? Did we make the most of the peak August and September sales? We at Arema Connect have experience in ramping up for peak times and thus increasing sales opportunities by offering customer service for education sector companies when they need it most. By outsourcing you:

  • No longer miss calls and therefore sales
  • Free up your core in-house staff
  • Maximise your peak period
Download whitepaper school supplies campaign Contact centre

Contact Centre Reduces Workload by 87%

Nearly 90% of the customer queries we received from educational sector customers in 2016 were FAQs (frequently asked questions). Imagine reducing the amount of calls you receive by 87% and what you could do with the extra time and resources. One thing a business can do is compile a database of previous customers so they can increase their number of repeat buyers. These customers can be targeted for outbound campaigns via text message, phone call or email also.

Education Sector 2017/18

The education sector is one of the most predictable sectors, therefore competition is fierce. Customer service is a given, every company needs to answer the phone to their customers but this can be very time consuming. By outsourcing just customer service alone a business in the education sector can concentrate on the development of fresh new advertising and marketing ideas. They can concentrate on dedicated campaigns to reel in previous customers and put in the time to cement them as loyal customers. Customer service for the education sector can be done in house or outsourced, what companies need to do is factor in their strategic plan and where they can improve to better last year’s performance. It is just around the corner so the preparation must start now.

For further information about our services and other case studies, please contact us.



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