Customer Relationships and the benefit of identifying their core needs

Silvia Planella/ June 5, 2013/ blog

Satisfying Your Clients

There is a very fine balance between delivering customer expectations and matching these with your company’s goals.

Nurturing relationships with your clients is a crucial part of growing a successful business.

It is important to survey your clients to clearly define their expectations, perceptions, and explore other areas where you can add value and grow your business by introducing new services and you may find that there is an opportunity to work with your client to develop a bespoke solution that is profitable for both companies.

Benefits

Why Should You Survey Your Clients? Customer Satisfaction & Loyalty, Customer Engagement, Product & Service Improvements, Customer Profiling

  •  Customer Satisfaction & Loyalty: Listening to your clients is a crucial first step to satisfying their needs. By surveying your clients you can find out how they feel about your company, products and services.
  •  Customer Engagement: People like to be part of a winning team. It is important to deliver the message that you care and value their opinion. The more engaged your clients are, the more likely they are to remain loyal to your company and recommend you to other clients
  •  Product & Service Improvements: ‘Knowledge is king’, if you can forecast trends or gaps in the market then you may be able to tap into a lucrative market and become an industry leader with a new products/service.
  •  Customer Profiling: By surveying your customers it will allow you to create a profile of your customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, creditworthiness, and purchase history.

Once you have collected this key information, you will be in the position to choose the best contact channels for your customers: telephone, e-mail, live chat, social media, mobile support or a mix of them. Check out our services page to learn more about these channels or contact us for more information.